Teeth whitening is one of the most effective ways to achieve a brighter, whiter smile. At our London clinics, we offer safe, professional teeth whitening treatments designed to remove stains, lift discolouration and deliver long-lasting results. Whether you’re looking for fast in-clinic whitening or a customised at-home option, our teeth whitening London treatments provide predictable, even whitening under expert guidance.
Best Teeth Whitening in London
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Teeth Whitening Kit
A teeth whitening kit from our London dental team includes custom-made trays and a professional-grade whitening gel.
The trays are designed to fit your teeth perfectly, ensuring even application of the whitening gel, which is more effective than over-the-counter options.
Typically, the kit also includes instructions on how often and for how long to wear the trays.
This professional at-home teeth whitening option offers clinically proven results and is one of the safest ways to whiten your teeth in London.


Teeth Whitening Gel
Teeth whitening gel is a bleaching product used to lighten the colour of teeth by breaking down stains on the enamel.
It typically contains active ingredients like hydrogen peroxide or carbamide peroxide, which penetrate the surface of the teeth to whiten them over time.
The gel is applied using custom-made trays provided by your dentist, ensuring an even and effective treatment.
Our professional teeth whitening gels offer faster and more noticeable results than shop-bought products and are fully approved for safe use in the UK, making them ideal for patients looking for predictable teeth whitening results in London.
How does teeth whitening work?
Teeth whitening gel works by using special ingredients, like hydrogen peroxide, to lift stains from your teeth.
When you apply the gel, it releases tiny oxygen molecules that seep into the surface of your teeth.
These molecules break apart the particles that cause discolouration, effectively “bleaching” the stains away.
This process helps your teeth look whiter and brighter by removing the unwanted colour from inside the tooth itself.
Teeth Whitening Trays
Teeth whitening trays are custom-made dental molds designed to hold whitening gel
against your teeth for effective teeth whitening treatment in London or at home.
These trays fit snugly over your teeth, ensuring that the gel is evenly applied and
remains in contact with the surface for optimal results.
Your dentist creates the trays using advanced scans of your teeth, providing a personalised
fit that enhances comfort and minimises gel leakage.
Using whitening trays allows for a more controlled application, helping to achieve
a brighter smile while reducing the risk of sensitivity.

Best Teeth Whitening
Teeth Whitening Strips
Teeth whitening strips are thin, flexible strips coated with a whitening gel that contains bleaching agents like hydrogen peroxide or carbamide peroxide.
While they offer a convenient way to brighten your smile at home, they may not deliver results as effective as professional teeth whitening treatments performed by a dentist.
Ultimately, the limitations of teeth whitening strips can leave users feeling disappointed, as they often fail to meet expectations and may even result in uneven whitening or sensitivity issues.
With regular use over a couple of weeks, many people can achieve a noticeably brighter smile.

Boutique Whitening Vs Enlighten Whitening
| Feature | Boutique Whitening | Enlighten Whitening |
|---|---|---|
| Treatment Protocol | At-home whitening with custom trays, typically a 2-week process | Combination of 2 weeks at home with trays, followed by an in-clinic session |
| Shade Guarantee | No guaranteed shade, results vary | Guaranteed B1 shade (one of the lightest shades possible) |
| Sensitivity Management | Generally low sensitivity; uses lower peroxide options for comfort | Advanced desensitizing protocol to minimize sensitivity |
| Longevity & Maintenance | Results last several months; occasional top-ups recommended | Long-lasting results; B1 shade maintained with periodic at-home top-ups |
| Cost | More affordable, typically due to at-home treatment only | Higher cost, reflecting additional in-clinic session and shade guarantee |
Home Teeth Whitening
Home teeth whitening refers to various methods and products that individuals can use
to brighten their smiles without visiting a dentist.
Common options include over-the-counter whitening strips, gels, and toothpaste
containing bleaching agents like hydrogen peroxide.
However, these products often yield disappointing results, as they tend to be less effective
than professional treatments.
Additionally, the lack of personalised care can lead to uneven whitening
and potential damage to tooth enamel or gums.
Many users also experience tooth sensitivity and irritation, which can make
the process uncomfortable.
For those seeking a brighter smile, professional teeth whitening
(especially in a regulated London dental practice) offers the safest and most reliable outcome.
How much does teeth whitening cost?
All of our teeth whitening plans are designed to be affordable with a guarantee that you’ll receive the highest quality treatment we offer.
Boutique Whitening
- At-home whitening with custom trays, typically a 2-week process
- No guaranteed shade, results vary
- Generally low sensitivity; uses lower peroxide options for comfort
- Results last several months; occasional top-ups recommended
- More affordable, typically due to at-home treatment only
Enlighten Whitening
- Combination of 2 weeks at home with trays, followed by an in-clinic session
- Guaranteed B1 shade (one of the lightest shades possible)
- Advanced desensitizing protocol to minimize sensitivity
- Long-lasting results; B1 shade maintained with periodic at-home top-ups
- Higher cost, reflecting additional in-clinic session and shade guarantee
Book Your Free Teeth Whitening Consultation in London
Take your first steps towards a brighter, more confident smile by booking a free teeth whitening consultation in London.
Visit one of our conveniently located clinics in either Harrods, Fleet Street or Notting Hill Gate and discover how our team can remove unwanted colour from your teeth today.
Frequently Asked Questions About Teeth Whitening
How can I whiten my teeth?
You can whiten your teeth through professional treatments or at-home methods. Professional whitening is done by a dentist using stronger whitening agents, while at-home options include whitening toothpaste, strips, or trays. Each method can brighten your smile but varies in strength and results. Professional whitening done by a dentist usually leads to better results as the strength of the whitening legally allowed with non dentist / at home treatments is much lower.
Where can I get teeth whitening in London?
You can get professional teeth whitening in London at any of our Ruh Dental clinics. We offer safe, effective whitening treatments at our Harrods, Fleet Street, and Notting Hill Gate locations, providing both in-clinic and dentist-supervised at-home options. Whether you’re looking for quick in-chair whitening or a customised whitening kit, our London clinics offer predictable results under expert care.
How does teeth whitening work?
Teeth whitening works by using bleaching agents like hydrogen peroxide or carbamide peroxide to break down stains on your teeth. These chemicals penetrate the enamel to lighten the colour of the tooth, leaving you with a brighter and whiter smile.
How long does teeth whitening last?
Professional teeth whitening can last between 6 months to 2 years, depending on your habits. Certain habits like smoking or consumption of stain-causing foods and drinks (like coffee or red wine), can make results fade faster. Regular maintenance, such as top-ups, helps extend the results for a longer period of time.
How long does teeth whitening take?
Professional whitening treatments usually take about 1-2 hours in the dentist’s chair. For at-home whitening kits, it can take several days or weeks, depending on the strength of the product and how often you use it, you can also stop using it once you are happy with the results.
How can I whiten my teeth naturally?
Natural methods include brushing with baking soda and oil pulling. However, these methods are far less effective than professional treatments and should be used with caution. We always advise consulting a professional at one of our London clinics when considering tooth whitening.
How do I get teeth whitening treatment?
To get professional teeth whitening, you can book an appointment with your dentist. Many dental practices offer in-office whitening or take-home kits for patients. Over-the-counter whitening products are also widely available at pharmacies but are not as effective due to lower strengths of whitening.
Are teeth whitening treatments safe?
Yes, when done under the guidance of a dentist, teeth whitening is safe. However, overuse of at-home products can cause tooth sensitivity or damage to the enamel, so it’s important to follow instructions carefully and ensure you are being advised by the dentist accordingly.
Does teeth whitening hurt?
Teeth whitening can cause temporary sensitivity, especially if you have sensitive teeth already. This usually goes away after a day or two. Using products designed for sensitive teeth can help minimise discomfort.
Will teeth whitening work on all teeth?
Teeth whitening works best on natural teeth. It may not be as effective on crowns, fillings, or veneers. If you have these dental restorations, it’s a good idea to consult with your dentist before starting any whitening treatment. This can result in teeth with different colours.
Can I whiten my teeth if I have sensitive teeth?
Yes, but you should be cautious. Dentists can recommend whitening treatments specially formulated for sensitive teeth, or you can use products that contain lower concentrations of bleaching agents to minimise discomfort.
How much does teeth whitening in London cost?
The cost of teeth whitening varies. Professional whitening treatments at a dentist can range from £200 to £600, while at-home kits or over-the-counter products can cost between £20 and £100.
At Ruh Dental, we offer teeth whitening from £350 at one of our central London clinics.
What drinks should I avoid after teeth whitening?
To prevent staining, avoid the following drinks for at least 48 hours after whitening:
- Coffee and Tea – These can stain teeth quickly.
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Red Wine – Known for its strong staining properties.
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Sodas and Dark-Coloured Juices – Especially colas and berry juices.
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Dark Alcoholic Beverages – Like beer and cocktails with dark mixers.
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Acidic Drinks – Citrus juices can weaken enamel and increase sensitivity.
What foods should I avoid after teeth whitening?
For the best results, avoid these foods:
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Dark Sauces – Soy sauce, tomato sauce, and curries.
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Coloured Berries – Blueberries, blackberries, and pomegranates.
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Tomatoes and Beets – High in pigments that stain.
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Chocolate – Contains dark pigments and sugar.
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Coloured Sweets – Often have dyes that can discolour teeth.
Are there any general tips for maintaining my whitening results?
Yes, here are a few helpful tips:
- Stick to a “white diet” with light-coloured foods like chicken, pasta, rice, and dairy products.
- Use a straw for drinks to minimise contact with your teeth.
- Rinse your mouth with water after consuming any foods or drinks that might stain.
