Ruhdental at Notting Hill

Professional Teeth Whitening — RuhDental at Notting Hill

There’s something different about getting your teeth whitened in Notting Hill — less clinical, more like popping into your favourite local spot. Our clinic sits right on Notting Hill Gate, in one of London’s most characterful neighbourhoods, and we’ve built our whitening service to match that easy, unhurried feel while still delivering serious, clinically proven results.

We offer two routes: an express in-clinic treatment for anyone who wants visible results fast, or a bespoke take-home kit for those who’d rather whiten gradually, in their own time. Either way, everything is calibrated to your teeth specifically — enamel condition, sensitivity, and the shade you’re aiming for — so the outcome looks natural, not artificial.

Most patients start with a simple consultation. No pressure, no upselling — just an honest look at what’s realistic for your teeth and which option suits you best. From there, our clinicians handle the rest, keeping sensitivity to a minimum throughout.

It’s the kind of treatment that fits into a Saturday morning before Portobello Market, or a quiet weekday appointment between errands. Come in, get it done, walk out with a smile that actually looks like yours — just brighter.

Teeth Whitening Kit

A teeth whitening kit from our London dental team includes custom-made trays and a professional-grade whitening gel.

The trays are designed to fit your teeth perfectly, ensuring even application of the whitening gel, which is more effective than over-the-counter options.

Typically, the kit also includes instructions on how often 
and for how long to wear the trays.

This professional at-home teeth whitening option offers clinically proven results and is one of the safest ways to whiten your teeth in London.

Teeth Whitening Gel

Teeth whitening gel is a bleaching product used to lighten the colour of teeth by breaking down stains on the enamel.

It typically contains active ingredients like hydrogen peroxide or carbamide peroxide, which penetrate the surface of the teeth to whiten them over time.

The gel is applied using custom-made trays provided by your dentist, ensuring an even and effective treatment.

Our professional teeth whitening gels offer faster and more noticeable results than shop-bought products and are fully approved for safe use in the UK, making them ideal for patients looking for predictable teeth whitening results in London.

How does teeth whitening work?

Teeth whitening gel works by using special ingredients, like hydrogen peroxide, to lift stains from your teeth.

When you apply the gel, it releases tiny oxygen molecules that seep into the surface of your teeth.

These molecules break apart the particles that cause discolouration, effectively “bleaching” the stains away.

This process helps your teeth look whiter and brighter by removing the unwanted colour from inside the tooth itself.

Teeth Whitening Strips

Teeth whitening strips are thin, flexible strips coated with a whitening gel that contains bleaching agents like hydrogen peroxide or carbamide peroxide.

While they offer a convenient way to brighten your smile at home, they may not deliver results as effective as professional teeth whitening treatments performed by a dentist.

Ultimately, the limitations of teeth whitening strips can leave users feeling disappointed, as they often fail to meet expectations and may even result in uneven whitening or sensitivity issues.

With regular use over a couple of weeks, many people can achieve a noticeably brighter smile.

Boutique Whitening Vs Enlighten Whitening

Boutique Whitening

Enlighten Whitening

Feature

At-home whitening with custom trays, typically a 2-week process
Combination of 2 weeks at home with trays, followed by an in-clinic session
Treatment Protocol
No guaranteed shade, results vary
Guaranteed B1 shade (one of the lightest shades possible)
Shade Guarantee
Generally low sensitivity; uses lower peroxide options for comfort
Advanced desensitizing protocol to minimize sensitivity
Sensitivity Management
Results last several months; occasional top-ups recommended
Long-lasting results; B1 shade maintained with periodic at-home top-ups
Longevity & Maintenance
More affordable, typically due to at-home treatment only
treatment only Higher cost, reflecting additional in-clinic session and shade guarantee
Cost
Free-Hand Bonding

100

Smiles Transformed

10,000+

At Rüh Dental, every smile is sculpted by hand — shaped with artistry, refined with expertise, and perfected through experience. With 10,000+ bespoke smile makeovers, we’re one of the UK’s leading composite bonding clinics.

Whitening Has Three Major Benefits

Boosted Confidence in Your Smile

A bright, white smile is often the first thing people notice. Professional whitening removes stains caused by coffee, tea, wine, and smoking, restoring teeth to their natural, brighter shade. Patients feel more confident in meetings, photos, and everyday social interactions.

A Younger, Healthier Appearance

As we age, enamel naturally darkens and yellows. Whitening visually "rejuvenates" the smile, giving the face a fresher, more polished look — often the first change people notice after treatment.

Safe, Professionally Supervised Results

Unlike at-home kits, in-office whitening at a clinic is tailored to each patient's enamel and gum condition, reducing the risk of sensitivity or damage. The dentist customizes gel concentration and application time to deliver optimal results without compromising tooth health.

1

Your Free Consultation

Meet with our expert clinicians to assess your smile, understand your goals, and design a personalised whitening and bonding plan tailored to your teeth.
2

At-Home Whitening for 2 Weeks

You’ll complete a gentle, dentist-supervised whitening programme from the comfort of your home. This prepares the teeth, brightens the foundation, and ensures the best bonding outcome.
3

3–4 Hour Treatment Appointment

During your final visit, we sculpt and place your bespoke composite bonding. In one appointment, your new smile is refined, polished, and ready to shine.

SameDaySmile 

SameDaySmile 

SameDaySmile 

SameDaySmile 

SameDaySmile 

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Start Your Smile Journey Today

At Rüh Dental, we do things differently. We call it the Rüh difference.
We believe in better than the traditional dentistry of yesteryear that’s left a legacy of fear and therefore neglect because of historic experiences.