Rüh comes from the Arabic word for soul or spirit. For us, dentistry has never simply been about treating teeth. It’s about how we care for people, how we make them feel and the experience we create for them.
Before Rüh, Dr Riz was training in head and neck surgery while Dr Zayba was practising clinical dentistry.
At the time, dentistry still carried many of the associations it had for generations — clinical environments, anxiety and, for many people, genuine fear of visiting the dentist.
We believed it could feel completely different.
Our idea was to combine exceptional clinical dentistry with the level of care and hospitality you would expect from a five-star hotel — creating an environment where people could feel comfortable, looked after and genuinely welcomed.
In 2016, before children and while living in Canary Wharf, we found our first home for Rüh on Fleet Street.
The team was just three or four people. Dr Zayba provided general dentistry, while Dr Riz brought his surgical background into the practice through oral surgery.
It was small, personal and very hands-on.
We never set out simply to open as many dental practices as possible.
Our ambition was to help as many people as we could while maintaining the standard of care we believed in.
Fleet StreetWhere the Rüh story began.Visit the clinic →
Notting Hill GateThe next chapter, and the Rüh philosophy spreads across London.Visit the clinic →
ManchesterTaking Rüh beyond London for the first time.Visit the clinic →
FlagshipHarrodsOur flagship, a milestone in the evolution of the Rüh brand.Visit the clinic →Rüh has grown because we’ve surrounded ourselves with clinicians who believe in the same things we do.
Clinical excellence matters enormously to us, but so does character. We want people who care deeply about their craft, continually push themselves to become better and understand that the way a patient is treated is just as important as the treatment itself.
Today, that philosophy is led by our Clinical Directors.
Dr Zayba was the general dentist at the heart of Rüh’s first Fleet Street clinic.
Her belief that dentistry should feel personal, comfortable and completely centred around the individual helped shape the patient experience that Rüh has become known for.
As Rüh has grown, that philosophy has remained central to the brand: combining outstanding dentistry with genuine warmth, care and hospitality.
Dr Riz’s background in head and neck surgery helped establish the surgical and clinical foundations of Rüh from its earliest days.
His approach has always been driven by precision, continual improvement and a desire to push the boundaries of what can be achieved for patients.
From performing oral surgery in our first Fleet Street clinic to helping shape the clinical direction of Rüh today, his focus remains the same: delivering dentistry to an exceptional standard.
Dr Billy became part of the Rüh story because of something we recognised immediately: an uncompromising passion for clinical excellence.
His drive to continually improve, refine his dentistry and deliver the highest possible standard for his patients aligned naturally with what we were trying to build.
That shared philosophy has made him an important part of Rüh’s clinical leadership and the standards we continue to set across the group.
Dr Josh shares our belief that exceptional dentistry isn’t defined by the clinical outcome alone.
It’s also about the experience someone has along the way.
His commitment to excellent dentistry, combined with a genuine appreciation for how patients should be looked after, made him a natural fit for Rüh and for the clinical leadership team.
isn’t just the name above our doors.From our first clinic on Fleet Street to our flagship inside Harrods, every Rüh clinic is designed to feel calm, personal and unhurried.
At Rüh Dental, we do things differently. We call it the Rüh difference.
We believe in better than the traditional dentistry of yesteryear that’s left a legacy of fear and therefore neglect because of historic experiences.
